No 29, Elvis said it best: "We can't go on together with suspicious minds."

 

In 1999 I read a book that excited me. I re-read it recently and think that it's more relevant today than ever. If you replace internet/intranet with digital and mobile you have got something that is a manifesto for a digital era.

So, dust off your old paper copy or read it online for free.

 

The 95 Theses

1. Markets are conversations.
2. Markets consist of human beings, not demographic sectors.
3. Conversations among human beings sound human. They are conducted in a human voice.
4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.
5. People recognize each other as such from the sound of this voice.
6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
7. Hyperlinks subvert hierarchy.
8. In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way.
9. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.
10. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally

etc. etc.