Usability and the Organisation: Dr. Sarah Burton-Taylor, Director, Web Usability Partnership
This session will stand back and take a more strategic view of usability, specifically in the context of web site development. Building an effective website is often seen exclusively as the job of the web team, and viewed as a design or technical issue. However, often what inhibits an effective web site is the organisation itself – a lack of strategic clarity and user-focused behaviours. Developing an effective web site requires a culture where people at all levels in the organisation adopt behaviours that make a ‘good user experience’ an important goal. Understanding the user experience, through research methods like usability testing, can be a powerful tool in driving the organisational change needed to develop effective websites.
Sarah will talk about some instances she has encountered of how the organisation affects usability, and how usability research can affect the organisation, in order to provoke a discussion about how you can increase the strategic importance of usability in your environment.
Sarah Burton-Taylor is a director of the Web Usability Partnership (www.webusability.co.uk), which provides research and consultancy services to improve the total user experience on websites including usability testing, user research, and site strategy development. Sarah has been involved for many years in consumer and user research to inform strategic and marketing development, from both client and consultant sides of the fence. She comes from a research led strategic and marketing background – not HCI – and has a doctorate from Cranfield School of Management on managing organisational and tacit knowledge, and enabling sustainable change interventions.
The session will then be followed by drinks in the Watershed.
Please Note: We have a restricted number of places available, so please respond to neil.suffield@environment-agency.gov.uk to reserve a place, indicating if you require wheelchair access.
Date: 14 December 2004
Venue: NESTA Futurelab, 1 Canons Road, Harbourside, Bristol BS1 5UH.
Start Time: 6.15pm for 6.30pm
End Time: Around 7.30pm and then moving on to the Watershed for drinks
Cost: Free - again, only because of the support from Nesta Futurelab and the Web Usability Partnership.
How to get there: http://www.nestafuturelab.org/about_us/location.htm
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