Event: Sleeping with the users: Ethnography in the 21st Century (8 February 2005)
Sleeping with the users: Ethnography in the 21st Century by Louise Ferguson
Ethnography is on a roll, with increasing numbers of articles in mainstream media extolling its merits from the corporate perspective, while companies such as Intel have in recent years been busy hiring anthropologists to inform the design process.
But what exactly is ethnography? Isn't the idea of 'tribes' terribly old fashioned? What can ethnography offer the design community? And how do we do it? Louise Ferguson will talk about the contribution that ethnographic approaches can make to the design and evaluation of 'systems' in their widest sense, and will discuss how to go about 'doing' ethnography, including the pitfalls to avoid.
Louise Ferguson consults on qualitative user research as director of Digital Habitats Ltd. She has conducted ethnography for research, design, evaluation, and strategy in a wide range of contexts, including public sector, blue chip companies and micro firms. Louise has contributed to user experience and technology projects and publications for organisations including the Design Council and The Work Foundation. She has been engaged in systems development since the early 1980s, holds a Master's degree in human-computer interaction, and is currently Vice President of the UK chapter of the Usability Professionals' Association and co-director of the UPA's international Voting and Usability Project.
The session will then be followed by drinks in the Watershed.
Please Note: We have a restricted number of places available, so please respond to swug@usabilityviews.com to reserve a place, indicating if you require wheelchair access.
Date: 8 February 2005
Venue: NESTA Futurelab, 1 Canons Road, Harbourside, Bristol BS1 5UH.
Start Time: 6.15pm for 6.30pm
End Time: Around 7.30pm and then moving on to the Watershed for drinks.
Cost: Free - again, only because of the support from Nesta Futurelab and Louise Ferguson.
How to get there: http://www.nestafuturelab.org/about_us/location.htm
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