Here are 26 different sets of menu items for different Google Services. There must be one Information Architect at Google who has got the determination to bring some consistency to this hodge-podge of menu items.
There is an attempt at being consistent in the menu designs, but someone needs to sit down a write a style guide. The Googlers can't even agree on whether they should be using "Sign Out" or "Sign out". The font sizes are almost the same. Apart from Analytics they all agree on the text colour. The only people using FAQ instead of Help are Alerts. AdSense use Log Out instead of Sign Out, and they put it before the Help item instead of after it.
The A to Z of Google Menu Options
And you may have noticed the new blue menu list that has started to appear in the left hand side of some Google pages.
They haven't even got the same entries. It is Mail or Gmail? Should it be more or all my services?
Is it so disorganised inside Google that they can't even get these basic items right?