Confusability

Rosenfeld Media - The Missing Sitemap

This morning I received my copy of "Web Form Design" from Rosenfeld Media less than 2 weeks after I ordered it, which isn't bad for a transatlantic delivery.

I have been checking the status of my order for the past week and I was getting rather annoyed by not being able to find a direct link to the "My Orders" page on the Rosenfeld Media site. I found that I had to go to the Rosenfeld Media site and pretend to order a book so that I could get to the link to the "My Orders" page. Whilt I was at work last week I also used the same convoluted navigation path to get to my digital download link for the book. If wonder if Rosenfeld Media are seeing a lot of abandoned shopping carts because of  people using this method of getting to their Rosenfeld orders page?

I had a couple of hours free today, so I decided to have a go at designing my ideal version of a Sitemap for Rosenfeld Media.

The natural navigation of the Rosenfeld Media sits is defined by the top navigation bar which lists the main sections as "ABOUT", "PUBLICATIONS", "PUBLISH WITH US", "EVENTS" and "UX ZEITGEITS".

I renamed and re-ordered these sections to be "Books", "About", "Publish With Us", "Events" and "UX Zeitgeist". Using mixed-case titles makes it easier to read the list of items and I prefer "Books" to "Publications" as it is a better description of what Rosenfeld Media actuallt sells. These top-level options still didn't solve my problem of getting to "My Orders", so I introduced a new top-level item of "Store" which left my top-level navigation items looking like this: "Books", "Store", "About", "Publish With Us", "Events" and "UX Zeitgeist".

I then turned my attention to the detail of the "Books" section of my sitemap. I didn't like the fact that "Web Form Design" appeared after "Mental Models" as I feel that the most recent book should appear at the top of the list. Once the books for sale have been listsed it does make sense to list the "books in progress" in the order that they are due to be published, This means that once "Search Analytics" is published it will move from number 3 in the list to number 1.

The "Published" and "Soon to be published" books are also differentiated by their "action phrase". The published books have a "Buy Now" action phrase, whilst the other books have a "Notify Me" action phrase.

I spent about an hour trying out different layouts for the book item link lists before settling on the version you can see online.

One of the difficult decisions was where to put the links to the Customer Forums to the two published books. It seemed to make send to put the individual links next to their respective book items, but after trying out a number of prototypes it made more sense to put these links in the "Store" section as they would not become really useful until you had actually ordered a book.

I then went through the sitemap and added links to RSS feeds where appropriate. Designing and producing this sitempa actually took about four hours and I spent as much time deciding what to leave out of the sitemap as to what to put into it.

Even if you don't think your site needs a sitemap you should always produce one just to make sure that your information architecture model makes sense. This exercise suggests that Rosenfeld Media should add a "Store" item to the top level of their navigation and it would be interesting to know why this hasn't made it into the design of the site.

Rosenfeld Media - The Missing Sitemap

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Rosenfeld Media get sorted

The second publication from Rosenfeld Media has hit the shelves:

Web Forms: Filling in the Blanks

Luke Wroblewski's book will provide everything you wanted to know and more about designing effective and engaging Web forms that optimize these key customer interactions. Rosenfeld Media, 2008. Read More >

I ordered the book from the RM web site and manged to complete my order in about 60 seconds because I had set up an account when I bought Mental Models last month. The re-ordering process is very well designed but I got a bit confused when I reviewed my orders.

My order for Menta Models in April showed as having a status of "Pending Shipment". I actually received the book a few days after I ordered it (very quick for a trans-atlantic order). If Rosenfeld Media thought that my order was "Pending Shipment" I would have expected them to chase the order by now. I expect that RM either ignore this status or it is incorrectly shown on the web site. Either way it would be helpful if the correct status was shown.

After I ordered Web Forms Design  I  looked at my digital purchase screen to find the link to my electronic version and was surprised to see both of my book purchases appearing under "Recent Digital Purchases" and "Historical Digital Purchases". However when I got the screenshot the next day the books only appeared in "Historical Digital Purchases". I suggest that RM drop the Recent/Historical sections and just show my digital purchases sorted with most recent at the top. It just doesn't feel right to see my most recent purchase at the bottom of my list.

However, as this is only the second book that RM have published they have got plenty of time to improve their "bookshelf" functionality as it won't really start to annoy me until I have bought my 5th or 6th RM book.

Anyway, that's enough of my complaining. I will wait for the postman to deliver my paper copy of the "soon to be definitive" book on web forms design.

"Luke Wroblewski has done the entire world a great favor by writing this book. Online forms are ubiquitous and ubiquitously annoying but they don't have to be. Wroblewski shows Web designers how to present forms that gather necessary information without unnecessarily badgering and annoying visitors. With deft explanations and clear examples, he presents a clear case for better Web forms and how to achieve them. This book will help you every day."
—Alan Cooper, Chairman, Cooper; author, The Inmates are Running the Asylum

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