The year was 1994 and it was my Eureka! moment. The internet allowed publishers to display words and pictures just like we did on papers, but without waiting for a print run or a painfully slow delivery system. They weren't compromised by lack of space and they were threatening to offer broadcast material - on demand and at any time.
My conversionary zeal was not shared by my colleagues. Most glazed over every time I mentioned the buzzword "internet" and some thought it was a cranky fad.
The shrewdest comments came from the newspaper advertising executives who wondered where the revenue would come from. It's a question some are still asking.
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