One of the most exciting events of the new year was the official launch of Rosenfeld Media who are busy creating the "O'Reilly of User Experience".
RM make a point of "Eating their own dog food" and explain:
A company that publishes books on user experience design methods ought to practice what it preaches. So we'll use UX methods to inform, test, and validate our own design decisions. That means our "users"—web design professionals—will have a say in the design of Rosenfeld Media books, their topics, our web site, and the whole Rosenfeld Media experience.
Since the RM site launched there has been something nagging me about the site design, and I think that I have finally worked out what it is.
No, it isn' the resizing layout, or the extra wide margins. It's the blue elephant that is really getting on my nerves.
It is facing the wrong way. This elephant is looking backward to the old way of doing things and it is holding RM back from moving into the future.
I'm sure that flipping the elephant will really help to make Rosenfeld Media a great success. So come on Lou and flip the elephant. You know it makes sense!
The other thing that annoys me about the elephant is the lack of a name.
As someone once said "Naming the heretofore unnamed is half the battle."
Perhaps Lou will have a competition to "Name the Elephant" which would help me to sleep better at night. If he does then I nominate "Grover" as the label for this elephantine icon.