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August 03, 2004
uxNet: The two most important questions.
As our first born is due to arrive in five weeks time I have been spending quite a lot of time thinking about the usability of names.
I have a couple of important questions for the uxNetEx:
1) How it it pronounced?
Is it youexnet or ucksnet?
I'm sure that the council may think this is a silly question as they all know how to pronounce it, but there are a lot of us who have only read about uxNET and we don't want to appear stupid by pronouncing it incorrectly.
2) Should the n be big (UXNet) or little (UXnet)?
The official line is to have the 'n' in lowercase, but I think that this is a mistake. It puts too much emphasis on the UX and not enough on the NET. One of the organisations big themes is networking across organisations and I would much rather see NET being given more prominence. I would even go as far as suggesting uxNet as the preferred capitalisation, although perhaps we could compromise on uXNet? (naah I still prefer uxNet).
I would love to know if the council discussed any of these naming issues when they were discussing the nitty gritty details of the brand ?
There is more information on the various messages of support that have been made at the South West Usability Group blog (SWUG).
PS: We have chosen Gabriel Francis McEvoy as the name for our new family member (note how the capitalisation and length produces a pleasingingly balanced appearance).
August 3, 2004 in Usability | Permalink
Comments
This from a guy who insists on "dubdubdub"'ing every web site he pronounces?
Posted by: Jason | 4 Aug 2004 19:41:40
Chris, great questions of truly critical importance.
First one first: we deliberately picked a name of flexible pronounciation so as to enhance the user experience. Now users have at least two options to choose from, and are welcome to invent their own. If UXnet was a donut, it'd be double-glazed.
My preference is for the phonetically ugly "youexnet," which is actually less ugly than the alternative. Thanks Chris, you've just helped put the "you" in UXnet.
Second question: your suggestion and the official spelling are ultimately moot, as Bill Gates and his minions insist on automatically converting either to the quite lame "Uxnet". At some point I'm sure most of us will get tired of "undoing" this automatic change, and Redmond will have won again.
Best wishes with Gabriel, whose middle name should be Edward, Edgar, Egbert, or Englebert; though I'm certain that, either way, he'll truly be a GEM...
Posted by: Louis Rosenfeld | 3 Aug 2004 21:15:01


